Case :

AR for a retail chain application

Project from:

NTI Loyalty

Tasks to solve:

Development of a web page with AR-technologies for integration into the application of a retail chain.

Technologies used:

WebAR

8th Wall

For NTI Loyalty, we developed an augmented reality (AR) web page that integrates into a large retailer’s application. This project aimed to create an engaging and interactive shopping experience during the Christmas holiday season.

The main technology used in the project was WebAR, which allows displaying three-dimensional animations directly in the browser without the need to install additional applications. QR codes on the collection cards provide a quick transition to the web page, and 3D models of characters bring these cards to life on the screen of the user’s device.

The development process began by working closely with the NTI Loyalty team to understand goals and expectations. During the concept and design phase, the look and feel of the collectible cards and the web page interface were developed.

Next, the technical requirements for the 3D models were consulted so that they would work correctly in the WebAR environment. The models had to be optimized in size and number of polygons for fast loading and smooth animation.

After receiving the finished 3D models, we integrated them into the web page. The main task was to ensure stable and high-quality display of animations on various devices. The project went through all stages of testing and optimization, which allowed us to make sure that it works correctly and meets user expectations.

The interactive web page with AR-technologies makes the shopping process more exciting and interesting, attracting customers’ attention and encouraging them to interact with the brand. Collection cards with animations encourage customers to return to the store to collect the entire collection, which ultimately contributes to increased sales. The use of modern technology helps reinforce the company’s image as an innovative leader in the market.

This project is an example of how augmented reality technology can improve the shopping experience and support our customers’ business goals.

AR for a retail chain application

Сайт доступний українською мовою! Для найкращого досвіду, рекомендуємо перейти на українську версію

Сайт доступний українською мовою!
Для найкращого досвіду, рекомендуємо перейти на українську версію